Sugar Lane. The interview.

This is a very important interview for me. Because this time I had a chance to talk to wonderful fellow blogger about her designs, wonderful clothes, ideas and past. many of my readers know her as well - Sugar Lane. I don't think there is much I can tell you about her because she'll tell it to you better so read the post and jump to her blog Sugar Lane

1 How did you start the line? How long did you plan that? Was it a longterm dream or the idea just came up to your mind and worked?
I started “Sugar Lane Design” a year back, but it was something I wanted to do earlier. A design line had always been on my mind, even before studying fashion design; I started experimenting with silks in 2009, while I did my MBA in India. I wanted to design something special, unique, and use all those wonderful Indian silks that we can barely find in Europe. So I started selecting vintage fabrics… turbans were the first thing I came up with, as they’re my key accessory, but then I wanted to do something more personal, some garment where you could really enjoy the touch of silk, and that’s how the robes were born!

2 Does blogging help you with your designs?
Blogging helps, it’s like a shopping window. The Internet is really useful when you start a business, especially if you are selling online. Blogging also involves visiting many other websites, so that also helps during the creative process; it’s a huge source of inspiration. However, I try not to overload sugarlaneblog.com with my designs, I don’t want to bore my readers with self promotion, so I just post about it when there is a new collection or I include some garments on my personal style posts eventually.

3 Which were your first memories regarding fashion?
My mom is also a fashion designer, so most of my childhood I was surrounded by fabrics and threads… I loved arranging and classifying buttons at her studio. I got my first sewing machine when I was 5, it was a kids version in pink, turquoise and yellow, but it actually worked!

4 Tell us about the first piece you ever designed
Well, apart from mini dresses for all my Barbies, the first piece that I designed 100% was my favorite silk coat. I fell in love with the brocade pink and green heirloom silk, and I knew it had to be mine, so I got it and after a lot of thinking I turned it into a coat. I fell so proud when I tried it on, I guess that was the moment I decided this is what I wanted to do.
You can see the coat here: http://www.sugarlaneblog.com/2012/11/bright-in-silk.html

5 A little survey for Inside and Outside blog: some say talented in fashion kids usually try to make their toys look better (repainting for example) did you do something like that? And if you did then what?
LOL, I love repainting! Actually in my family we have a saying: “Paint any reality that you don’t like”. It’s a metaphor for life, but I use it a lot for walls, furniture or anything that I don’t really like J I don’t think it has to do with fashion or talent, it’s just that creative people can’t stop reinventing their surroundings. My DIY section on the blog is a good example; it’s usually about fashion, but sometimes I feel like painting a door or making candle holders and I just do it!

You can follow wonderful Sugar Lane designs at: https://www.facebook.com/SUGARLANECOLLECTION

or on Instagram: @SUGAR_LANE

Have a nice day,

Lyosha